University of Chicago Medicine

University of Chicago Medicine

Dedicated to building institutional capacity to advance the University’s mission of providing excellence in education, research, and innovation. As a strategic partner, the HR team collaborates with the divisions and units to attract, develop, reward, and engage diverse talent to meet their specific goals and those of the University overall.

The Vision

Effective Communication that Connects.

The UCM HR department charged The Stand with creating a brand presence for the purpose of internal organization awareness.

The Solution

Brilliant Hierarchy & Iconography.

We created a brand that encompassed the department as a whole as well as unique identification between it’s 4 divisions. 

The Results

Increased Engagement.
The HR team has seen an increase in open and click rates of their emails and has adopted strategies for managing hierarchy to ensure messages are clear and received.

Services Provided

Brand Strategy | Communication Strategy | E-Newsletter | Presentation Decks