Since 1954, STIX has been a Ludington staple—a place for neighbors and friends to gather around the table, enjoy good company, and celebrate together.
A phoenixlike rebrand.
With almost 70 years as a town staple, the revival of Stix, as a brand, needed to honor tradition while embodying the state of art transformation the facility experienced. Stix is a community staple. The entire town was watching.
An honorable homage.
For Stix the logo was consequential. The trusted icon serves as the beacon at the fork in the road. The X marks the spot, it represents a strike, it’s a multifaceted icon engulfed in a semi-circle that represents community and a wave. This icon represents the history and the present.
A visually stunning & very successful entertainment experience.
In partnering with the genius team behind Stix we were given the opportunity to really let creativity loose. The Stix logo serves as the foundation for murals throughout the entertainment venue, we created a lighthouse mural in the biergierten, designed branded collateral, designed all the team uniforms and you really need to get up there and see that bowling alley. Wow. It’s the perfect blend of history & innovation.
Brand Strategy | Web Development | SEO | Print Design | Exterior Mural Paintings