Stix Ludington

Stix Ludington

Since 1954, STIX has been a Ludington staple—a place for neighbors and friends to gather around the table, enjoy good company, and celebrate together.

The Vision

A phoenix-like rebrand.

With almost 70 years as a town staple, the revival of Stix, as a brand, needed to honor tradition while embodying the state of art transformation the facility experienced. Stix is a community staple. The entire town was watching.

The Solution

An honorable homage.

For Stix the logo was consequential.  The trusted icon serves as the beacon at the fork in the road. The X marks the spot, it represents a strike, it’s a multifaceted icon engulfed in a semi-circle that represents community and a wave. This icon represents the history and the present.

The Results

A visually stunning & very successful entertainment experience.

In partnering with the genius team behind Stix, we were given the opportunity to really let creativity loose. The Stix logo serves as the foundation for murals throughout the entertainment venue. We created a lighthouse mural in the biergierten, designed branded collateral, and designed all the team uniforms. You really need to get up there and see that bowling alley. Wow! It’s the perfect blend of history and innovation.

Services Provided

Brand Strategy | Web Development | SEO | Print Design | Exterior Mural Paintings