One of the world’s leading food service brands with more than 36,000 restaurants in more than 100 countries.
Developing and refreshing branded internal communications.
We developed seven icons that represent McDonald’s Corporation’s sustainability focus points for the corporate office to communicate with franchisees. These icons appear throughout additional handouts, presentations, email signatures, and a variety of other marketing pieces.
Playing within an iconic brand is so much! Adhering to established brand standards while manipulating a mark as recognizable as a Big Mac is a designers dream. The playful icons served to engage franchisees in a culture shift at McDonald’s as they launched their sustainability efforts.
Iconography is a universal language. It does not require translation making it an ideal solution for communicating across various regions. These icons support critical information and affords savings in time and translation.
Brand Strategy | Print Design