How to grow your audience with video

How to grow your audience with video

Video content, with its magical blend of entertainment and education, is a powerful tool for connecting with your current audience—and expanding your reach.

When you develop and execute a robust video strategy, a whole new world of potential opens up for you and your business. Here at The Lemon Ad Stand, evocative storytelling is our bread and butter—and we know there is no better tool for it than video.

So if you’re ready to join the 93% of businesses who use video as an integral part of their overall strategy, we’re here to help! Connect with us to start growing your audience with video today.

The case for video marketing

Video marketing is an effective way to attract new customers: 83% of video marketers say that it helps them generate leads.

Videos can improve your website’s SEO, increasing page quality and time spent on page. And since video platforms like YouTube have their own SEO opportunities, your video can be optimized to attract exactly the customers you need.

People want to watch videos. Email clicks go up by 300% when videos are added. On social, users are consistently more engaged with video than they are with images—and more engagement means your content will be shown to more people.

How to grow your audience with video

These steps might sound overwhelming, but that’s where we come in! Our creative team can help with all aspects of video creation, from setting goals and building strategy to scripting, recording, and editing. Here’s how to start growing your audience with video:

  1. Research
    Choose your target audience and understand where they’re watching videos, then set goals based on their habits. Think about how you can educate and inspire potential customers.
  2. Set specific goals
    What do you want out of your video content? Choose specific, measurable KPIs.
  3. Map out content
    Decide what kinds of videos you will produce. Think about shareability and SEO as you make a list of videos.
  4. Create your videos
    Plan, record, and edit your videos. As a full-service creative agency, The Lemon Ad Stand can produce high-quality, engaging video content for you—taking the technically difficult pieces off your plate and giving you more time to plan effective strategies for your business.
  5. Distribute
    Share your videos, making sure they are SEO friendly. Don’t forget to set up a reporting structure so you can measure the effectiveness of your videos.

Video content is integral to any business’s marketing strategy. Use it to attract customers who understand your product and connect with your mission. Don’t know where to start? Book a consultation today; together we can create something sweet!