project focus: cohesive branding

In developing marketing solutions for The Custom Companies, Inc., The LemonAd Stand(TLAS) was charged with creating sales sheets and brochures across the divisions within the company. With four distinct divisions, the focus of this project was a brand cohesive sales kit. Designed to empower the sales team in educating clients which division of the logistics brand would be hauling  shipments, the distinction and cohesiveness is key.  

Strategy

When developing marketing solutions for The Custom Companies, Inc., global design elements and focused logistics are essential. The sales team consistently tell us, “We’re a logistics company, our clients want to see trucks.” You tell us and we listen.

The gold and black brand standards allow for sharp imagery to pop off the pages. Sleek rigs, maps, directional icons, and ‘connectivity focused’ photography drive home the essence of logistics across each division. Custom Global Logistics & CDN have a distinct shade of blue that is pulled through with cool shades in imagery.

Marketing Solutions for The Custom Companies, Inc.

With four specific divisions under The Custom Companies, Inc. umbrella, understanding and explaining the distinction is critical for the sales team. The modern design of the updated sales kit enables clients to clearly determine which division of Custom Co. will be hauling the shipment, emphasizing the expertise of the division.

In addition to a sleek and modern design, you’ll notice the angled die cut across each sales sheet. This design element is used to distinguish Custom Co. amongst competitors, as sharp and direct.

Beyond print, TLAS has partnered to create marketing solutions for The Custom Companies, Inc. website. The focus was to maintain web functionality updates and to design specific segments of the site. We pride ourselves on being a full-service creative agency. In trusting TLAS to provide all creative branding, Custom Co. saves time and money as we have worked across many internal teams to perfectly execute brand consistency across all mediums.    

result