Virant’s team has been charged with increasing private events scheduled at Vie & Vistro. Each restaurant is located in a western suburb of Chicago, easily accessible via the tri-state highway or the Metra, the local commuter train, making the locations ideal for small private social or business events.

Project Focus: Hospitality Sales Kit

Design and create a hospitality sales kit for Vie & Vistro. We opted for a high-end tri-fold highlighting the unique brand and features of each of Paul Virant’s restaurants through vibrant photography, the use of tranquil shades of blue and engaging copy.


As the restaurant brand’s creative partner The LemonAd Stand has created several hospitality marketing materials over the course of the last 5 years. Creative pieces such as direct mailers and gift cards led to the pinnacle of a high end sales kit with crisp and enticing imagery.

Hospitality Sales Kit

The cover of the tri-fold is an inviting image of Chef Virant in the farm picking fresh ingredients. His name is present in a clean san-serif font, selected specifically to not distract from Chef’s welcoming smile. Chef Virant’s photograph is strategically placed as the focal point, as he is the agent that binds the brand.

Upon opening the first flap, clients are again greeted by Chef’s smile and a brief insight into his hospitality philosophy. Guests are not only invited to enjoy food but to understand the connection enjoying food has to enjoying life. This mantra rings true at both locations, hence it being the center feature once the first flap is opened.

The left side pocket houses step down inserts, in soft oceanic Vie blue tones, introducing Vie. Each of the four information inserts introduces a different aspect of the restaurant with a hero image and call to action on the back of each panel.

Once completely open, the tri-fold exposes three distinct but allied brands, Vie, Vistro and, Chef Virant’s passion, Jar Sessions. One single insert highlights the intricate delicacies that are available during a jar session, with the back highlighting a hero shot of Chef Virant and a call to action.

The right panel pocket mimics the left pocket, in that, it holds step down inserts. These are a richer blue to complement the Vistro brand.


Since this distribution of our promotional marketing kit, event space reservations have increased by 25% in the first few months between both of Chef Paul’s restaurants.

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